    |
Amanda Heng " Singapore Girl, you are a great way to fly " For 56 years the iconic Singapore Girl, in her Pierre Balmain-designed Kabaya, has been flashing her famous smile and bringing the Singapore National airlines and the tourist industries huge profits and international awards in the very competitive world travelling market and global economy. Trends come and go. Styles change. But after more than two decades, the mystery of the Singapore Girl endures....". Singapore Airlines in its invitations to girls in Singapore to be a Singapore Girl, boasted it to be the career that's still in vogue..... The series or work is concerned with the construction of the Singapore
Girl image as a representation for promotion of the economical consumption,
its implications on the female Robert Filliou once said that the purpose of art was to reveal how much more interesting life is. For me, the task is to ask how can the arts become a meaningful part of everyday experience for everyone. A full-time practicing artist and cultural worker, Amanda Heng has been actively involved in making art, curating exhibitions, conducting workshops, organising and speaking in public forums and participating in exchange programs and exhibitions in internationally since the 1980¹s. Heng¹s work deals with the clashing of Eastern and Western values, traditions and gender roles in the context of the multi-cultural and fast changing society of Singapore. Her recent works focus on collaboration with people in all fields [art and non-art], particularly people from different cultural and ethnic backgrounds. She believes it is the best way to gain a better understanding of the differences and complexities of multi-faceted relationships and interactions in the world. Amanda Heng has produced performances, collaborative interventions
and installations throughout South East Asia |
